Passing bull 3

Lucy Kellaway in the FT (in yesterday’s AFR) had some fun with an email from Satya Nadella to staff at Microsoft telling them of their new Mission Statement.  Someone sent it to her, a collector and connoisseur of bullshit, saying that her job was easy.  The first word was ‘Team.’ Then came the usual suspects like ‘platforms,’ ‘drivers,’ ‘DNAs’, and ‘going forwards’ – and a minor classic ‘extend our experience footprint.’  The CEO says their humble mission is ‘to empower every person and every organisation on the planet to achieve more.’  Achieve more what?  Well, he wants every member of the Team to ‘bring their A game and find deep meaning in their work’, but says that ‘tough choices’ will have to be made.  How many people will lose their jobs to implements created by other teams who have gone after deep meaning?

I set out below material from the Microsoft website.  It says two things.  1.  We want you to buy our products.  2.  When we hit the bullshit pedal, there is no person or organisation on this planet that can stop us.

Microsoft Accessibility

Accessibility makes it easier for everyone to see, hear, and use technology, and to personalize their computers to meet their own needs and preferences. For many people with impairments, accessibility is what makes computer use possible.


At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a commitment to our customers. We deliver on that commitment by striving to create technology that is accessible to everyone—of all ages and abilities. Microsoft is one of the industry leaders in accessibility innovation and in building products that are safer and easier to use.

About Accessible Technology

Accessible technology enables individuals to personalize their technology to make it easier to see, hear, and use. Accessibility and accessible technology are helpful for individuals who experience visual difficulties, pain in the hands or arms, hearing loss, speech or cognitive challenges; and individuals seeking to customize their computing experience to meet their situational needs and preferences. Accessibility includes:

  • Accessibility options let you personalize the user experience through the display, mouse, keyboard, sound, and speech options in Windows and other Microsoft products.
  • Assistive technology products are specialty software and hardware products (such as screen readers and specialty keyboards), that provide essential computer access to individuals with significant vision, hearing, dexterity, language, or learning needs.
  • Interoperability among assistive technology products, the operating system, and applications is critical to enabling a world of devices accessible to people of all ages and abilities.


Accessibility, as part of overall usability, is a fundamental consideration for Microsoft during product design, development, evaluation, and release. Microsoft endeavors to integrate accessibility into planning, design, research, development, testing, and documentation.

Microsoft addresses accessibility by:

  • Continuing our longstanding commitmentand leadership in developing innovative accessibility solutions.
  • Making the computer easier to see, hear, and use by buildingaccessibility into Microsoft products and services.
  • Promoting innovation of accessibility in the development community and working with industry organizations to encourage innovation; and,
  • Building collaborative relationships with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities.


At Microsoft, our commitment to developing innovative accessibility solutions began more than two decades ago and continues with each new product we develop.

Our accessibility efforts are concentrated in four key areas:

  1. Accessibility of our products and services
  2. Leadership and awareness
  3. Innovation
  4. Collaboration

Accessibility of our products and services

Microsoft is making the computer easier to see, hear, and use by building accessibility into our products and services

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