A well-known figure has pulled down a job with a US mental health coaching company called BetterUp Inc. The aim of the company is ‘to help create impact in people’s lives’ and help people become the ‘best version of ourselves. ‘Proactive coaching provides endless possibilities for personal development, increased awareness and an all-round better life.’ The employee is a prince estranged from his family – which is an interesting way to increase awareness and find an all-round better life. We are solemnly assured that the role of the prince will be ‘meaningful and meaty’ – but that he won’t manage employees – nor presumably will he proactively counsel clients about estrangement. ‘He’s synonymous with this approach of mental fitness and really investing in yourself.’ BetterUp uses an app to link people with personal coaches for counselling and mentoring. The prince had an app – presumably to help with the estrangement. The prince said his mentor was ‘awesome’. ‘This is about acknowledging that it isn’t so much what is wrong with us, but more about what has happened to us…..I want us to move away from the idea that you have to feel broken before reaching out for help’. And handing cash over to BetterUp.
You will say that this is bullshit. But let me tell you that my whole world view has changed since our Prime Minister, possibly inspired by Hillsong, introduced us to the notion of empathy counselling for MPs who make pigs of themselves.
Just think how the whole course of world history may have been changed if Stalin, Hitler and Mao had had access to empathy counselling under the guidance of a benevolent prince.